在产业升级转型和设计范式转变背景下，产品设计系以“新文科”建设为契机，以“艺科融合”为目标，关注用户需求、价值创造和商业模式等复杂问题，综合运用“有形产品”和“无形服务”手段，来实现产品创新，创造美好生活。2023届本科毕业设计既包含以生活方式创新、CMF创新、体验创新和价值创新为核心的泛家居产品设计，也包括以内容创新、流程创新、社会创新为核心的乡村文旅服务设计。

In the context of industrial upgrading and design paradigm transformation, the Product Design Department takes the opportunity of "new liberal arts" construction and “art-science integration" as its goal, focusing on complex issues such as user needs, value creation, and business models, and comprehensively uses the means of "tangible products" and "intangible services" to achieve product innovation and create a better life. The 2023 undergraduate design includes not only the pan household product design focusing on lifestyle innovation, CMF innovation, experience innovation, and value innovation, but also the rural cultural and tourism service design focusing on content innovation, process innovation, and social innovation.